buero@buero.paris
Buero - @buero_paris
Founded by Heiko Keinath, Buero is an international creative agency with expertise in fashion and luxury markets. Buero adopts a scalable, interdisciplinary approach. Drawing on top talent from photography, the arts, interactive, illustration, and video, Buero helps their clients to communicate across diverse media to an increasingly cognizant audience.
Effective branding, advertising, and design is about more than the application of a given look or style; it is the product of an ongoing partnership. Beginning with a strategic assessment of the cultural, aesthetic, and market context of a brand, Buero works in close coordination with each of its clients to develop custom solutions to address their unique needs and individual challenges.
Logo re-design
Logo design
S has been stylized. Its thickness and curves have been altered in order to be more consistent with the other letters.
The space between L-S has been reduced to remind the proportions of the original logo.
J has been stylized. The bottom part is less geometrical, more black and more elegant, reminding the original design by Peter Schmidt.